Building New Power: Members Recruiting Members
The KFTC annual meeting is always a chance for members to reconnect with other members and affirm their reasons for joining KFTC in the first place.
This year, members took that reflection a step further and got excited about asking others to join – asking not just one person but two.
Throughout the weekend in late October, between workshops and silent auction bidding, members signed on to the Members Recruiting Members campaign. Nearly 75 folks committed to ask two people to join KFTC before the end of the year.
Over the last six years, we’ve more than tripled our membership from 2,200 to almost 7,000 members. Our goal by the end of this year is to hit 8,000. Members Recruiting Members is a key strategy for reaching this goal.
People join KFTC for lots of reasons:
- Some meet us online and join through our website.
- Some join because they’re directly impacted by one of our issues.
- Some join because they want to learn the leadership skills people gain here.
- Some want to influence their political leaders.
- Some attend a great KFTC event and join there.
- Some just want to lend their support to the good work they see happening here.
But the number one reason people join KFTC – by far – is because someone they know asks them to join.
It’s easy, and it can have a huge impact. Sit down and think of one or two people you can invite to join. Ask your friends, co-workers, family members, neighbors, or anyone else you think would support KFTC’s vision. Others have asked their barber, chiropractor, car dealer, teacher, student, and the farmer at the farmer's market.
There are thousands of potential new members in our communities. And the most effective way to recruit them is with your direct ask.
We have some great materials to help with these asks: